Social Media is Growing Rapidly

Over the course of 2009, there was an 82% increase in the amount of time consumers spent on social media sites like Facebook and Twitter. The kind of information that is generated daily can be harnessed for business purposes, and could mean achieving record sales numbers or properly protecting your brand from negative publicity if it is handled right. Twitter has over 50 million tweets per day, and with all this activity, are you listening to what is being said about you?

What is Social Media?

Social media is something that affects everyone. It allows users to interact and share ideas about life, politics, interests and more. It gives everyone a voice, and a vehicle to express opinion. Some choose to express opinions about sports teams, or favorite travel destinations, but many people are talking about your brand, your company and your industry. Social media facilitates fast paced and fluid discussion in many different formats and can take many forms, from videos and podcasts to blogs and microblogs.

What is the Social Media Upgrade?

The Social Media Upgrade is a recognition from Meltwater that not everybody needs to do detailed social media analysis. Some organizations who are dipping toes into social media would like to listen to what is going on in the social arena, and the Social Media Upgrade is a perfect solution to accomplish this. The service offers social media monitoring of 100 million blogs, as well as microblogging sites such as Twitter.

How is it integrated into Meltwater News?

The Social Media Upgrade integrates fully into the Meltwater News platform in a familiar way, and allows users to configure and customize specific searches based on topics focused on products, brands or competitors. The results that are generated are then included in the existing Meltwater News daily reports that clients receive.

Why Monitor Social Media?

Monitoring social media is crucial for any company focused on growth and brand or reputation management. Not being engaged in social media does not mean that you are insulated from social media fall out, it just means that you are not listening to the conversations that are going on. Through tracking social media you can connect your sales staff with people that have a need for one of your products. You can connect your customer relations team with customers that are experiencing difficulties with your products of services. Monitoring trends affords you the chance to align your company and products with what your potential customers want in a more targeted way.

contact

us